SM Entertainment Reaffirms Zero Tolerance Policy Toward Malicious Acts Targeting YoonA

On June 10, 2025, SM Entertainment publicly reaffirmed its firm stance against malicious activity targeting Girls’ Generation’s YoonA by releasing a detailed statement about its legal efforts to protect the artist.

The company confirmed it had filed criminal complaints against individuals responsible for spreading false rumors, slander, and defamatory content, both under YoonA’s name and through suggestive identifiers such as initials and nicknames.

The action follows months of fan concern over online attacks against YoonA, which were actively reported through SM’s internal monitoring system, KWANGYA 119.

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The agency thanked fans for their vigilance and reiterated that it is pursuing both civil and criminal legal avenues, emphasizing that no leniency or settlements will be granted in these cases.

“We urge everyone to refrain from making or distributing such harmful content and to exercise caution to avoid involvement in any unlawful activity,” SM wrote, highlighting the seriousness of such behavior under Korean law.

This proactive move aligns with a growing trend in the K-entertainment industry, where agencies are now far more aggressive in shielding artists from cyberbullying and defamation.

SM’s approach not only addresses content that directly targets the artist, but also cleverly veiled posts that imply her identity—indicating a broader, more sophisticated legal strategy.

Why This Matters?

YoonA, known not only for her legacy with Girls’ Generation but also for her expanding career in film and drama (Big Mouth, Exit, King the Land), has maintained a spotless public image and large domestic and international fanbase.

She continues to be a highly respected figure in the industry, and this legal action serves both to protect her personal dignity and send a message of deterrence.

Legal action of this nature also reflects a shifting digital culture in South Korea, where entertainment companies are increasingly responsive to the harmful impact of online harassment on celebrities’ mental health and careers.

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As the K-pop and K-drama global fandom grows, so too does the necessity for strong legal infrastructure and corporate accountability to maintain the well-being of artists.

YoonA fans can continue to report problematic content via KWANGYA 119, and SM Entertainment has stated it will remain vigilant moving forward.

In the meantime, fans can watch YoonA’s performance in Miracle: Letters to the President, now streaming on Viki.

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