SEVENTEEN Donates $250,000 to UNESCO to Empower Global Youth

On August 13, 2025, South Korean boy group SEVENTEEN made another meaningful contribution to youth empowerment by donating $250,000 (₩346 million KRW) to UNESCO.

The group’s agency, Pledis Entertainment, confirmed that the donation was made in honor of International Youth Day, symbolizing SEVENTEEN’s ongoing commitment to nurturing creativity, learning, and leadership among young people around the world.

The donation proceeds came from the “JOOPITER presents: sacai x SEVENTEEN” charity auction, a global collaboration project that brought together SEVENTEEN, Japanese fashion brand sacai, and JOOPITER, the digital commerce platform founded by Pharrell Williams.

The funds will support the Global Youth Grant Scheme, an initiative jointly launched by SEVENTEEN and UNESCO to provide direct funding and mentorship to youth-led projects across various regions.

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A Star-Studded Collaboration with a Meaningful Cause

Unveiled in June 2025, the “sacai x SEVENTEEN” collaboration merged the worlds of K-pop, fashion, and philanthropy.

The charity auction featured a series of unique, limited-edition items, including leather jackets co-designed by SEVENTEEN members, autographed T-shirts, and a special edition of Kasing Lung’s ‘Labubu’ character.

Fans also had the chance to bid on exclusive jewelry pieces created in partnership with Yoon Ahn, creative director of the Japanese label AMBUSH.

The collaboration’s concept was rooted in creativity, youth culture, and global connection—values that mirror SEVENTEEN’s own message in their music.

By combining artistry with activism, the group managed to engage fans worldwide not only as music lovers but also as participants in meaningful social impact.

SEVENTEEN’s Ongoing Work with UNESCO

Since being appointed as UNESCO’s first Youth Goodwill Ambassadors in 2023, SEVENTEEN have continuously expanded their philanthropic work.

Their partnership with the United Nations Educational, Scientific and Cultural Organization has already resulted in several impactful initiatives.

The Global Youth Grant Scheme, co-created by the group and UNESCO, provides funding for projects that promote creativity, mental health awareness, and community well-being.

In the past two years alone, SEVENTEEN has donated over $1 million through this program, directly supporting 100 youth-led initiatives across the globe.

These include projects related to environmental protection, digital innovation, education accessibility, and emotional resilience among adolescents.

In 2023, SEVENTEEN made history by becoming the first K-pop act to speak and perform at UNESCO Headquarters in Paris during the 13th UNESCO Youth Forum.

Their heartfelt speech and performance emphasized the power of music to unite young people beyond cultural and national boundaries.

That moment established them not only as international pop icons but also as genuine advocates for youth empowerment and global solidarity.

Messages of Hope and Empowerment

In a statement shared through Pledis Entertainment, SEVENTEEN expressed that International Youth Day holds special meaning for them.

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As artists whose music often celebrates the experiences of growing up, chasing dreams, and overcoming challenges, the group said they felt honored to contribute to programs that help young people worldwide.

Their message encouraged youths to keep believing in themselves and to continue pursuing their aspirations with confidence and creativity.

“Our songs have always reflected the moments of youth—its energy, struggles, and beauty,” the members shared.

“Through this donation, we hope to inspire young people to take the lead in creating the future they imagine.”

The group’s fans, known collectively as CARATs, have also played a major role in amplifying SEVENTEEN’s humanitarian efforts.

Many CARAT fan communities organized their own donation drives, spreading awareness about youth education and sustainability, further extending the group’s impact beyond entertainment.

Upcoming World Tour: Spreading Music and Meaning

Following their charitable contribution, SEVENTEEN is set to embark on the “SEVENTEEN WORLD TOUR [NEW_]”, beginning with performances at Incheon Asiad Main Stadium on September 13–14.

The tour will then travel to Hong Kong, five U.S. cities in October, and four major dome venues in Japan from November to December 2025.

This highly anticipated tour is expected to highlight not only the group’s musical achievements but also their message of growth, youth, and global connection.

Fans are eager to see how SEVENTEEN integrates their humanitarian themes into live performances—continuing their tradition of blending inspiration with entertainment.

Music with a Mission

SEVENTEEN’s latest act of generosity further cements their reputation as artists who use their influence responsibly.

Their ongoing partnership with UNESCO showcases how the boundaries between music, activism, and culture can be blurred to create real-world change.

By donating to strengthen global youth programs, SEVENTEEN continues to redefine what it means to be global superstars—proving that fame can be a tool for empowerment and empathy.

Their journey reflects a deep understanding that youth are the foundation of a better tomorrow, and investing in them is investing in humanity’s future.

In a world where celebrity often equates to glamour, SEVENTEEN reminds fans that true greatness lies in giving back.

Through their actions, they have shown that even the brightest stars shine more beautifully when they illuminate the path for others.