CRAVITY Sets the Stage for a New Era With Comeback Album “Dare to Crave” and Leadership Changes

K-pop group CRAVITY is ready to turn the page and start an exciting new chapter in their career.

On June 4, 2025, STARSHIP Entertainment officially announced that the group will be making a much-anticipated comeback later this month with their second full-length album, titled “Dare to Crave.”

The album is set to be released on June 23 at 6 p.m. KST, marking a significant return for the group after months of anticipation from fans worldwide.

But the album release isn’t the only big news. As part of this comeback, CRAVITY will also be undergoing a major leadership change — a bold and rare move in the K-pop industry.

Wonjin and Hyeongjun have been named the new co-leaders of the group, taking over the position from long-time leader Serim.

Also Read: CRAVITY Shocks Fans with Sudden Rebrand and Leadership Change Ahead of New Album

This shift reflects not only a reorganization of group roles but possibly a broader transformation in the group’s concept and future direction.

Adding to the excitement, the group has unveiled a comeback trailer and logo motion teaser that gives fans a glimpse into their evolved identity.

As revealed in the teaser, CRAVITY is also redefining the meaning behind their name, signaling a refreshed artistic vision and conceptual focus for this new era.

While the exact new meaning hasn’t been fully disclosed, it’s clear that CRAVITY aims to elevate their message and image as they mature as artists.

Why This Comeback Matters?

It’s their 2nd full-length album, following a series of successful mini-albums and digital singles.

Leadership changes show a willingness to grow and evolve as a team.

A new name meaning and logo suggest a full creative rebranding.

The release will likely feature a mix of bold concepts, dynamic choreography, and a more refined sound.

This strategic refresh comes at a crucial time in CRAVITY’s career, as they seek to cement their place in the competitive K-pop scene.

Also Read: CRAVITY Members Launch Personal Instagram Accounts

Since their debut in 2020, CRAVITY has gained a loyal fanbase and demonstrated consistent growth in both domestic and international markets.

Whether you’re a long-time LUVITY (CRAVITY’s fandom name) or a casual listener, “Dare to Crave” promises to be a landmark release — one that showcases the group’s evolution and ambition.

With fresh leadership, a renewed sense of identity, and new music on the way, all eyes are on CRAVITY as they prepare to take this bold step forward.

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